GWM Cannon Alpha vs Isuzu D-Max Arctic Trucks AT35

A proper head-to-head in South Africa — we cover price, performance, petrol economy, safety and what it'll actually cost you to own each one long term.

Includes a historical vehicle

Current, upcoming and historical vehicles can be compared side by side. Historical records keep their verified specifications, while price labels show last-listed context rather than current new-car availability.

GWM Cannon Alpha Discontinued model
GWM Cannon Alpha in South Africa

GWM Cannon Alpha

2.4T Double Cab LX 4x4 Diesel 8-Speed Automatic Discontinued model
ZAR 829,900 last listed
Discontinued model Verified historical specifications remain visible for owner and used-car comparisons.
⚡ 135 kW 🔧 480 Nm ⛽ 10.2 km/l
VS
Isuzu D-Max Arctic Trucks AT35 in South Africa

Isuzu D-Max Arctic Trucks AT35

Arctic Trucks AT35 A/T Diesel 6-Speed Automatic Current
ZAR 1,211,910 ex-showroom
⚡ 140 kW 🔧 450 Nm
Add a 3rd car

At a Glance — Who Wins What

Performance D-Max Arctic Trucks AT35
Fuel Economy D-Max Arctic Trucks AT35
🛡 Safety Tie
📦 Practicality Cannon Alpha
🔑 Ownership Cannon Alpha
Recorded price context Cannon Alpha: last listed from ZAR 699,900 · D-Max Arctic Trucks AT35: current from ZAR 1,211,910

Key Specs Side by Side

The specs that matter most — highlighted where one car leads.

Spec Cannon Alpha D-Max Arctic Trucks AT35
Maximum Power 135 kW @ 3600 rpm 140 kW @ 3600 rpm
Maximum Torque 480 Nm 450 Nm
Engine Size 2378 cc 2999 cc
Claimed Mileage 10.2 km/l 11.8
Ground Clearance 220 mm 266 mm
Boot / Load Bay Not confirmed -
Airbags 6 Front, front side, curtain, driver knee and far-side airbags
Kerb Weight 2125 kg -
Seating Capacity Not confirmed -
Warranty 5 Years / 100,000 km 5 years / 120,000 km with roadside assistance

= leads in this spec

Archived models stay fully comparable. Verified specs remain visible; historical fields that were not source-confirmed are marked Not confirmed instead of being guessed.

The Bottom Line

Both Cannon Alpha and D-Max Arctic Trucks AT35 are extremely closely matched, making the final choice dependent on buyer preference.

Where They Actually Differ

Performance D-Max Arctic Trucks AT35 +6 pts
Efficiency D-Max Arctic Trucks AT35 +5 pts
Safety Equal
Practicality Cannon Alpha +1 pts
Ownership Cannon Alpha +10 pts

What Each Car Gets Right (and Wrong)

Cannon Alpha

Strengths
  • More practical for daily use
  • Better long-term ownership value
Weak Spots
  • Less powerful engine setup
  • Lower fuel efficiency
Best suited to: Family Usage
🏆 Overall Winner

D-Max Arctic Trucks AT35

Strengths
  • More powerful engine output
  • Better fuel efficiency
Weak Spots
  • Less practical in daily usage
  • Shorter warranty coverage
Best suited to: Highway Driving Fuel Efficiency

Which One's Right for You?

Cannon Alpha

  • Large families needing more practicality and usability
  • Long-term owners valuing warranty and ownership peace of mind

D-Max Arctic Trucks AT35

  • Drivers who prioritise strong highway performance and overtaking power
  • Buyers looking for better fuel efficiency

Full Specs, Side by Side

Archived cars use verified historical spec records. Rows remain comparable; unavailable historical values are shown plainly rather than estimated.

Spec Cannon Alpha D-Max Arctic Trucks AT35
Model Introduced Year 2024 2023
Generation First generation, derived from GWM's premium pickup platform launched in China in 2023. Local specification leans toward higher equipment loading and softer suspension calibration versus the Chinese-domestic version, with adjustments for South African fuel quality and aftersales support requirements. Seventh-generation D-Max; MY26 facelift; AT35 conversion
Facelift History First-generation Cannon Alpha — launched in South Africa in mid-2024 with no model-year facelift to date. Software updates have refined the driver-assistance calibration for South African driving conditions and improved the 9-speed automatic shift mapping based on local fleet feedback. MY26 mid-cycle facelift announced 3 June 2026
Facelift Launched Since 2024 June 2026
Body Type Cab Double Cab -
Tare Mass Kg 2125 kg 2160 kg
Facelift Version Ending Not confirmed Current
Body Style Not confirmed Double-cab pickup
Model Year Not confirmed MY26
Production Status Not confirmed On sale
Segment Not confirmed Extreme-terrain lifestyle pickup
Vehicle Type Not confirmed Light commercial vehicle
Model Code Not confirmed M260RY7
Gross Combined Mass Kg Not confirmed 5780 kg
Spec Cannon Alpha D-Max Arctic Trucks AT35
Drivetrain Layout Front Engine Four Wheel Drive Front-engine, selectable four-wheel drive
LSD Available No -
Transfer Case Yes High and low range
Differential Lock Yes Rear
Paddle Shifters Yes Standard
Engine Position Front Longitudinal -
Gearbox 8-Speed Automatic 6-speed automatic
Final Drive Ratio 3.54 3.727 front and rear
Steering Turns Lock to Lock 16.5:1 -
Number of Gears 9 6
Transmission Type Automatic Automatic
Gear Shift Indicator Yes -
Drivetrain 4x4 AWD 4x4
4WD Engagement Electronic rotary dial Shift on the fly up to 100 km/h
4WD Hi Range Yes Standard
4WD Lo Range Yes Standard
Differential Type Front Open -
Differential Type Rear Open / Lockable -
Gearbox Type Automatic 6-speed automatic
Reverse Gear Warning Yes -
Transmission Speeds 9 6
Gear Shift Type Automatic Automatic floor shifter with AT35 badge
4WD Selector Not confirmed Standard
Automatic Shift Paddles Not confirmed Standard
Gear Ratio 1st Not confirmed 3.600
Gear Ratio 2nd Not confirmed 2.090
Gear Ratio 3rd Not confirmed 1.488
Gear Ratio 4th Not confirmed 1.000
Gear Ratio 5th Not confirmed 0.687
Gear Ratio 6th Not confirmed 0.580
Gear Ratio Reverse Not confirmed 3.732
Low Range Ratio Not confirmed 2.482
Low Range Not confirmed Standard
Axle Layout Not confirmed 4x4
Rear Differential Lock Not confirmed Standard

Overall Verdict Score

Decision-grade view of the winner, score gap and category strengths.

Weighted / 100
Verdict readout

D-Max Arctic Trucks AT35 leads by 1 points

Both Cannon Alpha and D-Max Arctic Trucks AT35 are extremely closely matched, making the final choice dependent on buyer preference.

Winner 73 /100
Lead 1 points
Data 75% confidence
73
#1 Winner

D-Max Arctic Trucks AT35

75% data confidence 3 strong categories
Best at Safety 94 Check Efficiency 47
Performance 75
Efficiency 47
Safety 94
Practicality 81
Ownership 55
Leads by 1 points
72
#2

Cannon Alpha

94% data confidence 2 strong categories
Best at Safety 94 Check Efficiency 42
Performance 69
Efficiency 42
Safety 94
Practicality 82
Ownership 65
Performance 24% Safety 22% Practicality 22% Efficiency 17% Ownership 15%
Category leaders What moves the verdict
Performance D-Max Arctic Trucks AT35 +6 Efficiency D-Max Arctic Trucks AT35 +5 Safety Level Practicality Cannon Alpha +1 Ownership Cannon Alpha +10

Very close match. Final decision depends on buyer preference.

Why this score View full breakdown
Overall Winner

D-Max Arctic Trucks AT35

Performance 75/100
Efficiency 47/100
Safety 94/100
Practicality 81/100
Ownership 55/100

Cannon Alpha

Performance 69/100
Efficiency 42/100
Safety 94/100
Practicality 82/100
Ownership 65/100

So, Which One Should You Buy?

🏆 Isuzu D-Max Arctic Trucks AT35 wins with 73 pts vs 72 pts for Cannon Alpha

In structured scoring, D-Max Arctic Trucks AT35 emerges as the stronger overall package. However, Cannon Alpha may appeal to buyers prioritising different factors. Ultimately, the right choice depends on your driving priorities in South Africa.

Buyers Also Looked At These

Other comparisons that people in the same boat tend to check out.

Questions Buyers Usually Ask

On our scoring the D-Max Arctic Trucks AT35 edges ahead overall. That said, the right choice depends on what you actually use the car for — the breakdown above shows exactly where each one wins and loses.

Efficiency scores: Cannon Alpha 42 vs D-Max Arctic Trucks AT35 47. In the real world, diesel variants of either car will beat the claimed figure on long highways and fall short in Joburg traffic.

Safety scores: Cannon Alpha 94, D-Max Arctic Trucks AT35 94. Check each model page for NCAP ratings and which trim levels include AEB and blind-spot monitoring — those features aren't always standard.

Long-term ownership scores: Cannon Alpha 65, D-Max Arctic Trucks AT35 55. Service intervals, parts availability in SA, and whether a service plan is bundled all factor in — check the individual variant specs for that detail.

Practicality scores: Cannon Alpha 82, D-Max Arctic Trucks AT35 81. This covers boot space, seat flexibility, and day-to-day usability — not just interior dimensions on paper.

Performance scores: Cannon Alpha 69, D-Max Arctic Trucks AT35 75. This looks at real-world pace — 0–100 kph, highway flexibility, and how either car feels when you actually need to overtake on an N-road.

Resale varies with colour, spec, and market timing, but Japanese brands — and Toyota specifically — have a strong track record in SA. Check current used prices for both on AutoTrader to see the real gap right now.

Ground clearance and 4WD availability are what matter most here. Scroll to the spec table above to compare both side by side — if either model offers a 4WD variant, that's the version worth comparing.

Fuel, insurance, and service costs are the big three. Diesel variants of both models typically save R800–R1,500/month in fuel at current SA pump prices. The D-Max Arctic Trucks AT35 edges the overall ownership score, but check whether either variant includes a service plan — that changes the monthly maths significantly.

The D-Max Arctic Trucks AT35 scores better overall, but neither car is a bad buy here. It comes down to what features matter to you — check the full spec table above to see exactly what you gain and lose at each price point.

In Depth — Breaking It All Down

The comparison between Cannon Alpha and D-Max Arctic Trucks AT35 in South Africa evaluates performance, efficiency, safety, practicality and long-term ownership value.

Performance: Cannon Alpha scores 69 vs 75.

Efficiency: Cannon Alpha scores 42 vs 47.

Safety: Cannon Alpha scores 94 vs 94.

Practicality: Cannon Alpha scores 82 vs 81.

Ownership: Cannon Alpha scores 65 vs 55.

Final structured scoring gives D-Max Arctic Trucks AT35 the advantage in this comparison.