1. Who We Are

Hagalu is an independent automotive research and car buying guidance platform serving South Africa and African markets. When this policy refers to "Hagalu," "we," "us" or "our," it means the Hagalu platform and its operators. When it refers to "you" or "user," it means any person accessing hagalu.com or any Hagalu-operated subdomain.

For privacy enquiries, contact us at: privacy@hagalu.com

2. Legal Framework — POPIA Compliance

Hagalu operates primarily in South Africa and processes data in compliance with the Protection of Personal Information Act, 2013 (POPIA, Act No. 4 of 2013), which came into full effect on 1 July 2021. POPIA establishes eight conditions for lawful processing of personal information:

  1. Accountability: Hagalu, as responsible party, takes accountability for processing activities.
  2. Processing limitation: We collect only what is necessary for specified purposes.
  3. Purpose specification: All data is collected for a specific, explicitly defined purpose and not retained beyond that purpose.
  4. Further processing limitation: Data is not processed for purposes incompatible with the original collection purpose.
  5. Information quality: We take reasonable steps to ensure data is complete, accurate and kept up to date.
  6. Openness: This policy documents our processing activities transparently.
  7. Security safeguards: Appropriate technical and organisational measures are applied to protect personal information.
  8. Data subject participation: Users have rights to access, correct and object to processing of their personal information.

Where Hagalu serves users in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) and UK GDPR also apply. Our practices are designed to satisfy both POPIA and GDPR requirements concurrently.

3. What Data We Collect and Why

3.1 Anonymised Usage Analytics

Hagalu collects aggregated, anonymised data about how users interact with the platform. This includes:

This data is used to understand which content is most useful to South African and African car buyers, to improve site navigation and to ensure technical compatibility across devices. No personally identifiable information is collected through analytics by default.

3.2 EMI Calculator and Finance Tool Interactions

Hagalu provides EMI estimation tools and finance guidance frameworks. When you use these tools, the following applies:

3.3 Vehicle Comparison and Research Session Data

When you use comparison tools or save vehicle research sessions, we may use browser local storage (not cookies) to retain your vehicle selections between pages. This data:

3.4 Contact and Enquiry Forms

If you contact Hagalu via an enquiry form or email, we collect your name and email address to respond to your enquiry. This data is:

4. Cookies and Tracking Technologies

Hagalu uses cookies and similar technologies for the following purposes:

Cookie Type Purpose Retention Third Party?
Essential / Session Maintain site functionality, CSRF protection, page state Session only No
Analytics Aggregated traffic analysis (Google Analytics or equivalent) Up to 26 months Yes — Google
Advertising Display relevant adverts; frequency capping Up to 13 months Yes — advertising partners
Preference Store user interface preferences (theme, region selection) 12 months No

You can control cookie behaviour through your browser settings. Disabling analytics or advertising cookies does not affect your ability to access vehicle data, specifications or finance guides on Hagalu.

South African users: POPIA does not mandate a specific cookie consent banner format, but we operate on a notice-and-opt-out basis for non-essential cookies, consistent with POPIA's transparency requirements.

5. Third-Party Services and Data Sharing

Hagalu integrates with third-party services for analytics and advertising. These services operate under their own privacy policies:

We do not sell personal information to any third party under any circumstances. We do not share personally identifiable information with vehicle manufacturers, dealerships, finance institutions or insurance companies without your explicit consent.

6. Finance and Insurance Partner References

Hagalu's finance and insurance content may reference South African financial service providers including WesBank, MFC, Absa Vehicle Finance, Standard Bank, Bidvest Bank, Santam, OUTsurance, King Price, Hollard and others. These references are editorial and educational only.

When we reference or link to these providers:

7. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights regarding personal information Hagalu holds about you:

To exercise any of these rights, contact us at privacy@hagalu.com with your request. We will respond within the timeframes prescribed by POPIA.

8. Data Security

Hagalu implements appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or destruction. These include:

In the event of a material data breach affecting your personal information, we will notify you and the Information Regulator as required by POPIA within the prescribed timeframe.

9. Children's Privacy

Hagalu does not knowingly collect personal information from persons under the age of 18. Vehicle finance and purchasing decisions are adult matters, and our content is directed at adult car buyers. If you believe a minor has submitted personal information to Hagalu, please contact us at privacy@hagalu.com for prompt deletion.

10. Changes to This Policy

This privacy policy is reviewed at least annually and updated when our data practices change, when new services are introduced or when applicable law changes. Material changes will be noted on this page with an updated date stamp. Continued use of Hagalu after a policy update constitutes acceptance of the revised terms.

For questions about this policy or your privacy rights: privacy@hagalu.com