Gwm Cannon Alpha vs Isuzu D-Max

A proper head-to-head in South Africa — we cover price, performance, petrol economy, safety and what it'll actually cost you to own each one long term.

Gwm Cannon Alpha in South Africa

Gwm Cannon Alpha

2.4T Double Cab LX 4x4 Diesel Automatic
ZAR 829,900 ex-showroom
⚡ 150 kW 🔧 600 Nm ⛽ 10.2 km/l
VS
Isuzu D-Max in South Africa

Isuzu D-Max

3.0 DDi Double Cab 4x4 LSE AT Diesel Automatic
ZAR 887,000 ex-showroom
⚡ 140 kW 🔧 450 Nm ⛽ 12.9 km/l
Add a 3rd car

At a Glance — Who Wins What

Performance Cannon Alpha
Fuel Economy D-Max
🛡 Safety Tie
📦 Practicality D-Max
🔑 Ownership Tie
D-Max starts ZAR 699900 cheaper Cannon Alpha from ZAR 699,900 · D-Max from ZAR 373,750

Key Specs Side by Side

The specs that matter most — highlighted where one car leads.

Spec Cannon Alpha D-Max
Engine Power 150 140
Torque 600 450
Engine Size 2378 2999
Claimed Mileage 10.2 12.9
Ground Clearance 220 240
Boot Space - 0
Airbags 6 6
Kerb Weight 2125 2050
Seating Capacity 5 Available
Warranty 5 5

= leads in this spec

The Overall Score — Here's How They Stack Up

🏆 Winner
#1

D-Max

69
/ 100
+5
pts
#2

Cannon Alpha

64
/ 100

Very close match. Final decision depends on buyer preference.

The Bottom Line

Both Cannon Alpha and D-Max are extremely closely matched, making the final choice dependent on buyer preference.

Where They Actually Differ

Performance Cannon Alpha +3 pts
Efficiency D-Max +7 pts
Safety Equal
Practicality D-Max +1 pts
Ownership Equal

Score Breakdown by Category

🏆 Overall Winner

D-Max

Performance 15/20
Efficiency 7/20
Safety 18/20
Practicality 9/20
Ownership 20/20

Cannon Alpha

Performance 18/20
Efficiency 0/20
Safety 18/20
Practicality 8/20
Ownership 20/20

What Each Car Gets Right (and Wrong)

Cannon Alpha

Strengths
  • More powerful engine output
Weak Spots
  • Lower fuel efficiency
  • Less practical in daily usage
Best suited to: Highway Driving
🏆 Overall Winner

D-Max

Strengths
  • Better fuel efficiency
  • More practical for daily use
Weak Spots
  • Less powerful engine setup
Best suited to: Fuel Efficiency Family Usage

Which One's Right for You?

Cannon Alpha

  • Drivers who prioritise strong highway performance and overtaking power

D-Max

  • Buyers looking for better fuel efficiency
  • Large families needing more practicality and usability

Full Specs, Side by Side

Spec Cannon Alpha D-Max
Body Type Pickup Available
Daytime Running Lamps Yes LED
DRL Yes Available
LED Headlamps Yes LED Projector
Led Taillights Yes Available
Fog Lights Yes Available
Rear Fog Lights Yes Available
Body Cladding Yes Yes
Roof Rails Yes Standard
Fog Lamps Yes Standard
Led Headlights Yes Available
Front Fog Lights Yes Available
Alloy Wheel Design Diamond Cut Alloy 18-inch Alloy
Rear Wiper No Available
Chrome Exterior Finish Yes Available
Door Handle Finish Body Coloured Chrome Finish
Roof Type Metal Roof Available
Rear Spoiler No Available
Wing Mirror Type Electric Adjustable Available
Exterior Colour Options 5 Pearl White
Spec Cannon Alpha D-Max
Number of Doors 4 5
Seats 5 Available
Seating Capacity 5 5
Length 5410 5310
Width 1935 1870
Height 1865 1810
Wheelbase 3220 3125
Ground Clearance 220 240
Kerb Weight 2125 2050
Towing Capacity 3500 3500
Fuel Tank Capacity 80 Available
Load Bed Length 1520 Available
Load Bed Width 1560 Available
Doors 4 Available
Front Overhang 980 Available
Rear Overhang 1160 Available
Front Track Width 1560 1550
Rear Track Width 1560 1540
Front Headroom 1020 Available
Rear Headroom 975 Available
Front Legroom 1070 Available
Rear Legroom 880 Available
Front Shoulder Room 1440 Available
Rear Shoulder Room 1420 Available
Gross Vehicle Weight 3000 3100
Boot Volume 0 Available
Boot Space Seats Folded 0 1500
Turning Radius 13.6 Available
Max Payload 900 Available
Boot Space - 0

So, Which One Should You Buy?

🏆 Isuzu D-Max wins with 69 pts vs 64 pts for Cannon Alpha

In structured scoring, D-Max emerges as the stronger overall package. However, Cannon Alpha may appeal to buyers prioritising different factors. Ultimately, the right choice depends on your driving priorities in South Africa.

Buyers Also Looked At These

Other comparisons that people in the same boat tend to check out.

Questions Buyers Usually Ask

On our scoring the D-Max edges ahead overall. That said, the right choice depends on what you actually use the car for — the breakdown above shows exactly where each one wins and loses.

Efficiency scores: Cannon Alpha 0 vs D-Max 7. In the real world, diesel variants of either car will beat the claimed figure on long highways and fall short in Joburg traffic.

Safety scores: Cannon Alpha 18, D-Max 18. Check each model page for NCAP ratings and which trim levels include AEB and blind-spot monitoring — those features aren't always standard.

Long-term ownership scores: Cannon Alpha 20, D-Max 20. Service intervals, parts availability in SA, and whether a service plan is bundled all factor in — check the individual variant specs for that detail.

Practicality scores: Cannon Alpha 8, D-Max 9. This covers boot space, seat flexibility, and day-to-day usability — not just interior dimensions on paper.

Performance scores: Cannon Alpha 18, D-Max 15. This looks at real-world pace — 0–100 kph, highway flexibility, and how either car feels when you actually need to overtake on an N-road.

Resale varies with colour, spec, and market timing, but Japanese brands — and Toyota specifically — have a strong track record in SA. Check current used prices for both on AutoTrader to see the real gap right now.

Ground clearance and 4WD availability are what matter most here. Scroll to the spec table above to compare both side by side — if either model offers a 4WD variant, that's the version worth comparing.

Fuel, insurance, and service costs are the big three. Diesel variants of both models typically save R800–R1,500/month in fuel at current SA pump prices. The D-Max edges the overall ownership score, but check whether either variant includes a service plan — that changes the monthly maths significantly.

The D-Max scores better overall, but neither car is a bad buy here. It comes down to what features matter to you — check the full spec table above to see exactly what you gain and lose at each price point.

In Depth — Breaking It All Down

The comparison between Cannon Alpha and D-Max in South Africa evaluates performance, efficiency, safety, practicality and long-term ownership value.

Performance: Cannon Alpha scores 18 vs 15.

Efficiency: Cannon Alpha scores 0 vs 7.

Safety: Cannon Alpha scores 18 vs 18.

Practicality: Cannon Alpha scores 8 vs 9.

Ownership: Cannon Alpha scores 20 vs 20.

Final structured scoring gives D-Max the advantage in this comparison.